AIM OF STUDY: THIS STUDY FOCUSES ON THE PREFERENCE FOR AND CONSUMPTION HABITS OF BLUEBERRIES (VACCINIUM CORYMBOSUM L.) IN AN EMERGING MARKET. THE OBJECTIVE IS TO ANALYZE THE DETERMINANTS OF BLUEBERRY CONSUMPTION IN CHILE AND EVALUATE TO WHAT EXTENT TRADITIONAL FACTORS, SUCH AS INCOME AND PRICE, ARE MORE DETERMINANT THAN OTHER ATTITUDINAL FACTORS AND LIFESTYLES. AREA OF STUDY: THE BIOBÍO REGION (CHILLÁN CITY), THE SECOND MOST IMPORTANT REGION IN CHILE. MATERIAL AND METHODS: A FACE-TO-FACE SURVEY IS APPLIED TO A RANDOM STRATIFIED SAMPLE. THE SURVEY COLLECTED INFORMATION ON ADOPTION OF HEALTHY LIFESTYLES, KNOWLEDGE OF BLUEBERRIES AS A NATURAL FUNCTIONAL FOOD, SOME SOCIODEMOGRAPHIC CHARACTERISTICS, AND TRADITIONAL ECONOMIC FACTORS. A HECKMAN MODEL IS ESTIMATED BY THE MAXIMUM LIKELIHOOD. MAIN RESULTS: RESULTS SUGGEST THAT HIGHER BLUEBERRY CONSUMPTION IS POSITIVELY ASSOCIATED WITH THE ADOPTION OF HEALTHY LIFESTYLES, A HIGHER SELF-PERCEPTION OF HEALTHY HABITS, AND THE RECOGNITION OF BLUEBERRIES AS A NATURAL FUNCTIONAL FOOD. THE NUTRITIONAL STATUS REFLECTED THAT PEOPLE WITH A LOWER BODY MASS INDEX CONSUME FEWER BLUEBERRIES. FINALLY, TRADITIONAL FACTORS, SUCH AS INCOME AND PRICE, ARE SHOWED TO BE MORE INFLUENTIAL ON BLUEBERRY CONSUMPTION THAN ATTITUDINAL AND LIFESTYLE FACTORS. RESEARCH HIGHLIGHTS: CHILEAN CONSUMERS PERCEIVE BLUEBERRIES AS A HEALTHY PRODUCT, WHICH CAN CONTRIBUTE TO ADOPT HEALTHIER LIFESTYLES. DOMESTIC MARKETS SHOULD BE SUPPLIED WITH HIGHER QUALITY PRODUCT TAKING INTO ACCOUNT THAT THE DEMAND IS PRICE INELASTIC. BRANDING AND PACKAGING WITH FUNCTIONAL CLAIMS COULD BE AN EFFICIENT STRATEGY TO INCREASE DOMESTIC CONSUMPTION.

THIS STUDY WAS FOCUSED ON THE PREFERENCES AND HABITS OF A NON-TRADITIONAL COUNTRY FOR OLIVE OIL CONSUMPTION, THE CHILEAN MARKET; A DESCRIPTIVE APPROACH WAS USED TO MEET TWO OBJECTIVES: I) TO DETERMINE THE FREQUENCY OF PURCHASE, OLIVE OIL CONSUMPTION HABITS AND PREFERENCES OF CONSUMERS IN THE CHILEAN MARKET, AND II) TO DETERMINE TO WHAT EXTENT SOME SOCIO-DEMOGRAPHIC VARIABLES EXPLAIN THE FREQUENCY OF PURCHASE OF THE PRODUCT. EXPERIMENTAL DATA WERE USED, WHICH WERE OBTAINED FROM A FACE-TO-FACE SURVEY APPLIED TO A REPRESENTATIVE SAMPLE OF 300 SUBJECTS STRATIFIED BY SEX, AGE, AND RESIDENTIAL DISTRICT IN THE CITY OF CHILLÁN (PROVINCE OF ÑUBLE). RESULTS SHOWED THAT THIS PRODUCT IS NOT FULLY INCORPORATED IN THE EATING HABITS OF THE POPULATION BECAUSE IT IS USED RATHER SPORADICALLY AND FOR SOME SPECIFIC PREPARATIONS. AS IN OTHER NON-TRADITIONAL MARKETS, THIS PRODUCT IS ASSOCIATED WITH PEOPLE FROM A MEDIUM TO HIGH SOCIOECONOMIC STATUS. IT IS NECESSARY FOR COMPANIES TO CONDUCT CONSUMER EDUCATION CAMPAIGNS AS WELL AS INCREASED PRODUCT PROMOTION TO BOOST THE CONSUMPTION OF THIS PRODUCT.

FOCUSSING ON LATIN AMERICAN IMMIGRANTS IN BARCELONA, THE OBJECTIVE OF THIS PAPER IS TWOFOLD: TO MEASURE THEIR DEGREE OF ETHNICAL IDENTITY; AND TO ANALYSE THE RELATIONSHIP BETWEEN FOOD HABITS AND THEIR ETHNICAL IDENTITY. DESIGN/METHODOLOGY/APPROACH ? FACE?TO?FACE INTERVIEWS WITH A REPRESENTATIVE SAMPLE OF LATIN AMERICAN IMMIGRANTS IN THE METROPOLITAN AREA OF BARCELONA ARE UNDERTAKEN. ETHNIC IDENTITY IS MEASURED USING THE MEIM SCALE, WHICH COMBINES ASPECTS FROM THE SOCIAL IDENTITY AND PERSONAL DEVELOPMENT THEORIES. FINALLY, A MULTINOMIAL LOGIT MODEL IS USED TO IDENTIFY THE RELATIONSHIP BETWEEN FOOD HABITS AND ETHNICAL IDENTITY. FINDINGS ? RESULTS INDICATE THAT THE HIGHER THE LEVEL OF ETHNIC IDENTITY AND FEELING OF BELONGING OF IMMIGRANTS IN CATALONIA, THE GREATER THE PERSISTENCE OF DIETARY HABITS FROM THE COUNTRY OF ORIGIN. CONTRASTING WITH RESULTS FROM OTHER STUDIES, NO CORRELATION IS FOUND BETWEEN THE PERSISTENCE OF DIETARY HABITS AND EITHER THE LENGTH OF TIME SPENT IN SPAIN OR THE LEVEL OF INTEGRATION INTO THE CATALAN CULTURE (MEASURED THROUGH USE OF THE CATALAN LANGUAGE). RESEARCH LIMITATIONS/IMPLICATIONS ? FINDINGS SHOULD LOGICALLY BE INTERPRETED WITHIN THE CONTEXT OF THE POPULATION AND SAMPLE STUDIED. FURTHER RESEARCH SHOULD BE ADDRESSED TO ANALYZE OTHER IMMIGRANT GROUPS SUCH AS MUSLIMS, ASIANS AND EASTERN EUROPEANS. ORIGINALITY/VALUE ? THIS STUDY EXPLORES THE STRENGTH OF TRADITIONAL FOOD HABITS OF IMMIGRANTS LIVING IN A FOREIGN CULTURAL ENVIRONMENT AND THE ROLE OF ETHNIC IDENTITY IN CONTRIBUTING TO THIS STRENGTH. WHILE PAST LITERATURE FOCUSSING ON THIS TOPIC IS BASED ON ATHEORETICAL AND PARTIAL INDICATORS TO MEASURE ETHNIC IDENTITY, THIS STUDY PROVIDES EVIDENCE ON THE USEFULNESS OF USING A THEORY?BASED AND MULTIDIMENSIONAL MEASURE. THE BEHAVIOUR OF LATIN AMERICAN IMMIGRANTS IN SPAIN IS USED AS A CASE STUDY.

IN RELATIVELY UNKNOWN PRODUCTS, CONSUMERS USE PRICES AS A QUALITY REFERENCE. UNDER SUCH CIRCUMSTANCES, THE UTILITY FUNCTION CAN BE NON-NEGATIVE FOR A SPECIFIC PRICE RANGE AND GENERATE AN INVERTED U-SHAPED FUNCTION. THE EXTRA VIRGIN OLIVE OIL MARKET IN CHILE IS A GOOD EXAMPLE. ALTHOUGH DOMESTIC PRODUCTION AND CONSUMPTION HAVE INCREASED SIGNIFICANTLY IN THE LAST FEW YEARS, CONSUMER KNOWLEDGE OF THIS PRODUCT IS STILL LIMITED. THE OBJECTIVE OF THIS STUDY WAS TO ANALYZE CHILEAN CONSUMER PREFERENCES AND WILLINGNESS TO PAY FOR EXTRA VIRGIN OLIVE OIL ATTRIBUTES. CONSUMERS WERE SEGMENTED TAKING INTO ACCOUNT PURCHASING FREQUENCY. A RANDOM PARAMETER LOGIT MODEL WAS ESTIMATED FOR PREFERENCE HETEROGENEITY. RESULTS INDICATE THAT THE UTILITY FUNCTION IS NONLINEAR ALLOWING US TO DIFFERENTIATE BETWEEN TWO REGIMES. IN THE FIRST REGIME, OLIVE OIL BEHAVES AS A CONSPICUOUS GOOD, THAT IS, HIGHER UTILITY IS ASSIGNED TO HIGHER PRICES AND CONSUMERS PREFER FOREIGN PRODUCTS IN SMALLER CONTAINERS. UNDER THE SECOND REGIME, CHILEAN OLIVE OIL IN LARGER CONTAINERS IS PREFERRED.

PURPOSE THE STUDY FOCUSED ON THE CHILEAN OLIVE OIL MARKET. THE PURPOSE OF THIS PAPER IS TO DETERMINE THE INCIDENCE OF PSYCHOGRAPHIC VARIABLES IN THE PURCHASING FREQUENCY OF THIS PRODUCT IN AN EMERGING MARKET. DESIGN/METHODOLOGY/APPROACH A FACE-TO-FACE SURVEY WAS APPLIED TO A STRATIFIED SAMPLE IN THE BIOBÍO REGION (CHILE). THE FOOD NEOPHOBIA SCALE (FNS) AND LIST OF VALUES (LOV) WERE USED SIMULTANEOUSLY TO MEASURE PSYCHOGRAPHIC VARIABLES. A MULTINOMIAL LOGIT MODEL WAS ESTIMATED TO DETERMINE THE RELATIONSHIP BETWEEN OLIVE OIL PURCHASING FREQUENCY AND PSYCHOGRAPHIC VARIABLES. FINDINGS RESULTS SUGGEST THAT PSYCHOGRAPHIC VARIABLES CAN EXPLAIN OLIVE OIL PURCHASING FREQUENCY IN THE CHILEAN MARKET. FOR A NEW FOOD PRODUCT, NEOPHILIA AND THE VALUES OF EXTERNAL AND HEDONISTIC DIMENSIONS CAN EXPLAIN THE HIGHER PURCHASING FREQUENCY OF THE PRODUCT. JUST AS IN OTHER RESEARCH STUDIES, THE COMBINED USE OF PSYCHOGRAPHIC AND SOCIODEMOGRAPHIC VARIABLES PERFORMED WELL IN SEGMENTING A NEW FOOD MARKET. RESEARCH LIMITATIONS/IMPLICATIONS RESULTS SHOULD BE INTERPRETED FOR THE PURCHASING BEHAVIOR OF A NEW FOOD IN THE CONTEXT OF AN EMERGING MARKET. FUTURE RESEARCH SHOULD EXPAND THE GEOGRAPHIC ZONE TO APPLY THE SURVEY AND INCORPORATE OTHER VARIABLES SUCH AS ETHNOCENTRISM OR ETHNIC IDENTITY.

THIS ARTICLE FOCUSES ON THE EMERGING BOTTLED CHILEAN RED WINE MARKET AND STUDIES THE MAIN DETERMINANTS OF THE CONSUMER PRICE OF WINE SOLD ON THE DOMESTIC MARKET. A HEDONIC PRICE FUNCTION WAS ESTIMATED FOR A SAMPLE OF 810 WINES USING A QUANTILE REGRESSION (QR) MODEL. THE DATABASE CONTAINS THREE VARIABLE GROUPS TO EXPLAIN PRICE: OBJECTIVE VARIABLES (NATIONAL, INTERNATIONAL AND VINE QUALITY DESIGNATIONS), SUBJECTIVE VARIABLES (WINE SCORE) AND BUSINESS STRATEGIES USED BY WINE PRODUCERS. RESULTS SHOW THAT SOME OBJECTIVE VARIABLES HAVE A GREATER IMPACT ON PRICE THAN THE WINE SCORE (A SUBJECTIVE VARIABLE) AND BUSINESS STRATEGIES, WHICH VARY FOR EACH QUARTILE OF PRICES ANALYSED. FINALLY, THIS INFORMATION WILL ALLOW COMPANIES TO DESIGN AND IMPLEMENT MARKETING STRATEGIES TO INFORM THE CONSUMER ABOUT THE IMPORTANCE OF SOME VARIABLES IN THE PRICE OF THEIR PRODUCT.

PURPOSE FOCUSED ON THE OLIVE OIL SECTOR IN CHILE WHICH IS A NON-TRADITIONAL MARKET (BOTH IN PRODUCTION AND CONSUMPTION), THE PURPOSE OF THIS PAPER IS TO DETERMINE THE IMPLICIT VALUE OF THE MOST RELEVANT ATTRIBUTES OF OLIVE OIL ON THE FINAL PRICE CHARGED BY SUPERMARKETS TO CONSUMERS THROUGH THE HEDONIC PRICING METHODOLOGY. DESIGN/METHODOLOGY/APPROACH FIELD WORK WAS CARRIED OUT BETWEEN SEPTEMBER AND OCTOBER 2012 IN 12 SUPERMARKETS BELONGING TO THE FOUR MOST IMPORTANT CHILEAN RETAIL CHAINS. A LOG-LINEAR PRICE-ATTRIBUTE FUNCTION WAS USED TO ESTIMATE THE HEDONIC PRICE FUNCTION. THE SAMPLE INCLUDED 248 OBSERVATIONS OLIVE OIL PRICES AVAILABLE TO CONSUMERS IN THE LEADING SUPERMARKETS IN THE CITY OF CHILLÁN (CHILE). FINDINGS THE MODEL ESTIMATION RESULTS LED TO THE OBSERVATION THAT THE ATTRIBUTES THAT MOST POSITIVELY INFLUENCED FINAL PRICE ARE OIL ACIDITY LEVEL, TIN CAN CONTAINER OF IMPORTED OIL, AND ORIGIN. ON THE OTHER HAND, THE ATTRIBUTES THAT MOST NEGATIVELY INFLUENCED FINAL CONSUMER PRICE ARE RETAILER HOUSE BRAND AND PLASTIC CONTAINER. RESEARCH LIMITATIONS/IMPLICATIONS A LIMITATION OF THIS STUDY IS ASSOCIATED WITH THE GEOGRAPHIC AREA WHERE IT WAS CARRIED OUT, THAT IS, THE CITY OF CHILLÁN IN THE BÍO-BÍO REGION, WHICH IS THE SECOND LARGEST REGION AND ACCOUNTS FOR 12 PER CENT OF THE TOTAL POPULATION. FURTHER RESEARCH SHOULD INCLUDE OTHER CITIES SUCH AS SANTIAGO (CAPITAL), CONCEPCIÓN, CURICÓ AND VALPARAÍSO. ORIGINALITY/VALUE THIS STUDY CAN BE CONSIDERED AS A FIRST APPROXIMATION OF A HEDONIC PRICING MODEL ESTIMATION FOR OLIVE OIL IN NON-TRADITIONAL MARKETS LIKE CHILE, WHICH IS CONSIDERED AN EMERGING MARKET.

EL OBJETIVO GENERAL LA INVESTIGACIÓN FUE DETERMINAR LAS PERSPECTIVAS COMERCIALES INTERNACIONALES PARA EL MAQUI, DESDE EL PUNTO DE VISTA DE LAS EMPRESAS NACIONALES, CONSIDERANDO DISTINTAS DIMENSIONES QUE PUEDEN INCIDIR EN EL ÉXITO O FRACASO DEL PROCESO EXPORTADOR. EN CUANTO AL MERCADO POTENCIAL, SE OBSERVA QUE EL SECTOR DEL MAQUI PRESENTA IMPORTANTES PROBLEMAS QUE PONEN EN RIESGO SU DESARROLLO Y POTENCIAL FUTURO, TANTO DESDE EL LADO DE LA OFERTA (DISPONIBILIDAD DE MATERIA PRIMA Y DE PRODUCTOS PROCESADOS) COMO DEL LADO DE LA DEMANDA.

WEB PORTALS ARE CURRENTLY BEING USED ON AN EVER-INCREASING BASIS AS A SOURCE OF DATA TO ASSIST IN USERS? DAILY TASKS. HOWEVER, NOT ALL WEB PORTALS OFFER DATA WITH THE SAME LEVEL OF QUALITY. IT IS THEREFORE FUNDAMENTAL TO IDENTIFY WHICH QUALITY CHARACTERISTICS AFFECT THE DATA. MOREOVER, DATA QUALITY NEEDS DEPEND ON THE TYPE OF USER, AND THE IMPORTANCE THAT DIFFERENT USERS PLACE ON EACH DATA QUALITY CHARACTERISTIC IS THEREFORE DIFFERENT. BEARING THIS IN MIND, WE FIRST PRESENT A DATA QUALITY MODEL FOR WEB PORTALS WHICH IDENTIFIES FOUR CATEGORIES: INTRINSIC, CONTEXTUAL, REPRESENTATIONAL AND OPERATIONAL. IN THIS PAPER, WE FOCUS ON STUDYING THE INTRINSIC AND CONTEXTUAL CATEGORIES FROM THE PERSPECTIVE OF USERS WITH UNIVERSITY STUDIES. MORE SPECIFICALLY, WE ESTABLISH THE PREFERENCES OF USERS WITH REGARD TO THE DATA QUALITY CHARACTERISTICS STUDIED, AND DISCOVER WHETHER ANY DIFFERENCES EXIST ACCORDING TO THEIR GENDER AND AGE RANGE.