THE ECONOMY OF THE BIO-BIO REGION IN CHILE IS MAINLY LINKED TO A NATURAL RESOURCES SCENARIO WHERE PRODUCTIVE ACTIVITIES HAVE A STRONG PRESSURE ON THE ENVIRONMENT. THE REGION IS THE LARGEST FORESTRY CENTER IN THE COUNTRY, WITH 83% OF BOARD MANUFACTURE. HOWEVER, ACTIVITIES IN THIS SECTOR, BASED MAINLY ON THE SUBSTITUTION OF NATIVE FORESTS BY PLANTATIONS OF PINUS RADIATA, AND THE REGION'S SECOND PLACE AS INDUSTRIAL SOLID WASTE (ISW) GENERATOR IN THE COUNTRY ARE DETRIMENTAL TO ITS SUSTAINABLE DEVELOPMENT. THE PRESENT RESEARCH AIMS TO STUDY THE COMPATIBILITY AMONG PARTICLES OF P. RADIATA, UREA-FORMALDEHYDE AND COWHIDE FROM LOCAL FOOTWEAR MANUFACTURING AND CLASSIFIED AS ISW. THE METHODOLOGY INCLUDES AN IDEATION PHASE TO DETERMINE FORMAT AND LEATHER PERCENTAGE TO BE INCORPORATED AS RAW MATERIAL INTO A BASE MIXTURE USED IN THE INDUSTRIAL PRODUCTION OF CONVENTIONAL PARTICLE BOARDS (SECTION 63 OF ECE-FAO CLASSIFICATION). TEST TUBE SAMPLES COMPOSED OF P. RADIATA AND UREA-FORMALDEHYDE PARTICLES, AND OF P. RADIATA, UREA-FORMALDEHYDE AND LEATHER PARTICLES, ARE ELABORATED FOR TESTING OF PHYSICAL AND MECHANICAL PROPERTIES WHICH ALLOW COMPARISON OF THE FUNCTIONAL PERFORMANCE OF BOTH TYPES OF BOARDS. THE TESTS PERFORMED SHOWED THAT IT IS POSSIBLE TO REPLACE P. RADIATA BY LEATHER WASTE IN UP TO 10% FOR THE DEFINED TYPE OF BOARD, WHICH IMPLIES AN EQUIVALENT SAVING OF WOOD RAW MATERIAL AND A 100% UTILIZATION OF WASTE MATERIAL GENERATED BY THE LOCAL FOOTWEAR INDUSTRY.

GLOBAL CLIMATE CHANGE AND DWINDLING NATURAL RESOURCES HAVE EMPHASIZED THE NEED FOR SYSTEM-WIDE SUSTAINABLE DEVELOPMENT, FROM INDIVIDUAL CONSUMER HABITS TO PRODUCT DESIGN AND MANUFACTURING. IN ORDER TO BETTER UNDERSTAND SUSTAINABLE CONSUMPTION AND PRODUCTION PRACTICES IN CHILE, THE PRESENT RESEARCH AIMS TO IDENTIFY THE BARRIERS FOR THE IMPLEMENTTATION OF SUSTAIN ABILITY PRACTICES IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN THE NATIONAL MANUFACTURING SECTOR. A PRELIMINARY STUDY WAS CARRIED OUT USING THE FOLLOWING THREE CORE COMPONENTS: AN ANALYSIS OF SUSTAINABLE DEVELOPMENT PRACTICES ACROSS THE WORLD, AN ANALYSIS OF PRIOR RESEARCH ON SUSTAINABLE CONSUMPTION IN CHILE, AND FINALLY, FIELDWORK ON SMES IN THE BIOBIO REGION. THE GENERAL AIM WAS TO IDENTIFY FACTORS DRIVING LOCAL SUSTAINABLE PRODUCTION. RESULTS SHOW THAT THE MAIN BARRIERS TO SUSTAINABLE DEVELOPMENT AMONG DOMESTIC SMES INCLUDE THE ROLE OF MARKET DEMAND IN SHAPING PRODUCT MANUFACTURING AND THE FACT THAT ENVIRONMENTAL CONCERNS DO NOT INFLUENCE CONSUMPTION PATTERNS AND/OR TRENDS.

HEALTH DISPARITIES CONTINUE TO POSE A CHALLENGE TO LESSER-DEVELOPED NATIONS. AS A RESULT, AN INTERDISCIPLINARY APPROACH IS NEEDED TO ADDRESS THIS COMPLEX PROBLEM AND DEVELOP INNOVATIVE SOLUTIONS. IN THE PRESENT STUDY, DESIGN STUDENTS AND STUDENTS IN PUBLIC HEALTH (WHOSE CURRICULUM PROVIDES FEW OPPORTUNITIES TO WORK WITH DESIGN) PARTICIPATED IN AN INTERDISCIPLINARY DESIGN WORKSHOP AIMED AT DEVELOPING PRODUCT SOLUTIONS TO ISSUES FACED IN THE HEALTHCARE SECTOR. TWENTY-ONE INDUSTRIAL DESIGN STUDENTS AND EIGHT PUBLIC HEALTH STUDENTS WERE DIVIDED INTO HETEROGENEOUS GROUPS, ASKED TO IDENTIFY A CHALLENGE FACING HEALTHCARE PROFESSIONALS, AND FINALLY DESIGN AN OBJECT-ORIENTED SOLUTION. INITIAL CONCLUSIONS SHOW THAT STUDENTS FAVOURED THE WORKSHOP?S EMPHASIS ON INNOVATIVE THINKING ACROSS DISCIPLINES. OVERALL, THE WORKSHOP PROMOTED INTERDISCIPLINARY DIALOGUE FROM THE OUTSET AND ENSURED THAT EACH AND EVERY PARTICIPANT CONTRIBUTED TO THE DESIGN PROCESS, THEREBY FACILITATING A VIEW OF DESIGN CONSISTENT WITH THE PROCEDURES, REQUIREMENTS AND LIMITATIONS OF STUDENTS CONTEXT.

THE PRESENT WORK EXPOSES DIVERSE APPROACHES OF THE DESIGN WITH WHICH THE PROBLEMS OF THE GREATER ADULT CAN BE TACKLED SIGNI CANTLY. THE OBJECTIVE IS TO ILLUSTRATE THE RELEVANCE OF THE INTERDISCIPLINARY WORK AND THE ACTIVE PARTICIPATION OF THE OLDER ADULT USER IN THE COURSE OF DESIGN. FOR THIS PURPOSE, THE METHODOLOGY O ERED BY THE USER-CENTERED DESIGN (UCD) AND THE CO-CREATION BASED ON CONSENSUS ARE SELECTED AS FUNDAMENTAL ASPECTS THAT ALLOW A RE ECTION ON THE ROLE OF THE DESIGNER DURING THE PROCESS. THE SYSTEMIC COMPLEXITY, WHETHER PRACTICAL OR THEORETICAL, OBSERVED THROUGH THE EXERCISE OF THE PROJECT, HAS LED TO THE CONCLUSION THAT THE DESIGNER CAN CONTRIBUTE NOT ONLY BY O ERING A PRODUCT CONSISTENT WITH THE PROBLEMS OBSERVED AND THE TRAJECTORY OF THE EVENTS DISCUSSED, RECOGNIZED ASPECT OF THE DISCIPLINE. IT CAN FURTHERMORE ARTICULATE THE DIVERSE EXPERT VIEWS IN A SOLUTION THAT IS INTEGRATED TO THE MULTIDIMENSIONAL COMPLEXITY OF THE USER IN HIS OLD AGE, WHICH IMPLIES CONSIDERING HIS POTENTIAL PHYSICAL, COGNITIVE DETERIORATION, SOCIAL EXCLUSION, ECONOMIC PRECARIOUSNESS, BUT ALSO FROM HIS SPEECH CONSIDER HIS EXPERIENTIAL CAPITAL SHAPED AS A DISCURSIVE TOTALITY THAT INCLUDES EMOTIONALITY, BEHAVIOURS, ATTITUDES AND REASONING, FACILITATING AND GENERATING CREATIVE DIVERGENCE OF THE DIVERSE PARTICIPATING KNOWLEDGES, THROUGH COLLABORATIVE PLATFORMS FOR THE ACTIVE CALL OF THOSE INVOLVED.

TRADITIONALLY, MATERIAL DEVELOPMENT HAS MAINLY BEEN UNDERTAKEN FROM A TECHNICAL-FUNCTIONAL POINT OF VIEW, WHILE LEAVING SOME EMOTIONAL ISSUES ASIDE, IN THE BACKGROUND. ON THE OTHER HAND, GLOBALIZATION AND ENVIRONMENTAL EFFECTS HAVE MADE IT CRITICAL TO INTRODUCE SOME NECESSARY ALTERNATIVES THAT TAKE ECO-DESIGN ISSUES ABLE TO DECREASE ENVIRONMENTAL IMPACT INTO CONSIDERATION. THIS CURRENT RESEARCH WORK HAS CONSISTED ON MATERIAL EXPERIMENTAL DEVELOPMENT, BASED ON THE ARGUMENT OF USING NON-CONVENTIONAL RAW MATERIALS IN THE COMPOSITION AS SUCH MATERIALS, IN ADDITION TO USING NATURAL-SOURCED, WASTE AND LOW COST RAW MATERIAL GENERATED IN THE SPECIFIC REGION. BY DOING SO, NEW CONFIGURATIONS THAT MAY ENRICH OUTCOMES FROM THE VISUAL POINT OF VIEW ARE TO BE SOUGHT, WHILE SAVING AND VALUING SUCH RAW MATERIAL FORMAL FEATURES. LIKEWISE, RECYCLING HAS TO BE ASSUMED NOT AS AN ERASING HOMOGENIZATION, BUT SHOWING THE SOURCE OF THAT MATERIAL TO BE USED BY HIGHLIGHTING THE EXISTENCE OF SUCH RAW MATERIAL, AND ALSO MAKING REFERENCE AND RECALLING ABOUT ITS ORIGIN. VARIOUS VISUAL READINGS THAT MAKE IT POSSIBLE TO HAVE AN EMOTIONAL INTERACTION WITH THE MATERIAL HAVE TO BE GENERATED. THE EXPERIENCE EXPERIMENTAL SCOPE IS MAINLY BASED ON THE ATTEMPT OF FINDING SOME COMPATIBILITIES AMONG RAW MATERIALS THAT HAD NOT BEEN PREVIOUSLY UNDERTAKEN IN THE MATERIAL DEVELOPMENT FIELD AND, IN TURN, TO SET UP RELATIONSHIPS AMONG THESE COMPATIBILITIES AND THE VARIOUS ADHESIVES THAT HAVE BEEN CHOSEN FOR A GIVEN EXPERIMENT. ON THE OTHER HAND, THE NON-CONVENTIONAL FEATURE WAS GIVEN THROUGH A NEW APPLICATION OF THE RAW MATERIAL (WITH RESPECT TO THE MIXTURE THAT WAS PREPARED OR TO THE NEW APPLICATION CONTEXT); THROUGH THE UNDERSTANDING OF AN EXISTING MATERIAL AS RAW MATERIAL, CONVEYING IT TO THE MATERIAL AREA, AND BY REUSING THE WASTE MATERIAL. SUCH WORK OR ACTIVITY ENDED WITH A SELECTION OF THOSE FINEST PIECES REGARDING VISUAL QUALITY AND BODILY OR PHYSICAL RESULT, AND FURTHER RESULTS ANALYSIS CARRIED OUT JUST

GENERATIVE DESIGN IS A COMPUTER AIDED DESIGN SYSTEM THAT AUTOMATICALLY OR SEMI-AUTOMATICALLY PRODUCES DESIGN SOLUTIONS. GENERATIVE DESIGN SYSTEMS HELP DESIGNERS TO SAVE TIME AND LABOR DURING THE CONCEPTUAL STAGE OF THE DESIGN PROCESS BY PROVIDING THEM WITH A HIGH NUMBER OF DESIGN ALTERNATIVES OR EMERGENT DESIGN PATTERNS THE DESIGNER CAN USE TO FURTHER REFINE THE FINAL DESIGN SOLUTION. THEY CAN ALSO BE USED BY NON-SPECIALISTS TO QUICKLY GENERATE MUCH NEEDED DESIGN SOLUTIONS. SEVERAL GENERATIVE DESIGN TECHNIQUES FOR DIFFERENT CONSUMER PRODUCTS HAVE BEEN PROPOSED TO DATE. HOWEVER, NONE OF THEM ALLOW IMPRINTING A PERSONALITY TO THE PRODUCT IN SUCH A GENERIC WAY THAT THE METHOD IS INDEPENDENT OF THE PRODUCT BEING DESIGNED. GIVEN THAT CUSTOMERS PREFER PRODUCTS WHOSE PERSONALITY IS SIMILAR TO THEIR OWN, THE CAPABILITY OF GENERATING PERSONALITY-BASED PRODUCTS IS KEY FOR THEIR SUCCESSFUL INTRODUCTION TO THE MARKET. IN THIS PAPER WE PRESENT PRELIMINARY RESULTS OF ONGOING RESEARCH ON THE DEVELOPMENT OF GENERATIVE DESIGN TECHNIQUES THAT IMPRINT PERSONALITIES TO CONSUMER PRODUCTS. UNLIKE PREVIOUS WORK, THE TECHNIQUES HERE EXPLORED ARE GENERIC ENOUGH AS TO BE USED WITH ANY CONSUMER PRODUCT.

INDUSTRIAL DESIGN AND THE DEVELOPMENT OF NEW PRODUCTS ARE KEY ALTERNATIVES TO POTENTIATE DIFFERENTIATION AND PROMOTE COMPETITIVENESS OF ENTERPRISES IN THE GLOBALIZED CONTEXT OF THE MARKETS. IN THIS SENSE, RESULTS ARE PRESENTED OF THE EVALUATION OF THE CONCEPTUAL, CREATIVE AND COLLABORATIVE DEVELOPMENT OF MANUFACTURING ENTERPRISES OF THE BIOBIO REGION, A HISTORIC INDUSTRIAL POLE IN SOUTHERN CHILE. A SURVEY WAS CONDUCTED IN 163 COMPANIES AND TWO FOCAL GROUPS WHERE LOCAL ACTORS PARTICIPATE. RESULTS INDICATE THAT, ALTHOUGH THERE IS EVIDENCE OF THE HIGH REGARD ABOUT THE DIFFERENTIATING CONTRIBUTION OF THE DISCIPLINE, ITS INCORPORATION HAS A LOW PRIORITY, THUS AFFECTING THE INNOVATIVE CULTURE OF THE SECTOR.

CREATIVITY AND IDEATION THROUGH INDUSTRIAL DESIGN, APPLIED IN PRODUCTIVE CONTEXTS, CAN BE A KEY FOR REGIONAL BUSINESSES TO ACHIEVE DIFFERENTIATION AND COMPETITIVENESS IN TODAY?S GLO­BALIZED MARKETS. THE BIOBIO REGION OF CHILE IS CHARACTERIZED AS A MANUFACTURING POLE THAT HAS HISTORICALLY BEEN ORIENTED TO PRODUCTION AND ASSEMBLY, WHERE THE LEVEL OF INCORPORATION OF CREATIVITY AND IDEATION THROUGH INDUSTRIAL DESIGN IN THE DEVEL­OPMENT OF NEW PRODUCTS ARE UNKNOWN. TO THIS END, A DIAGNOS­TIC SURVEY OF 163 MANUFACTURING COMPANIES WAS CARRIED OUT. RESULTS INDICATE THAT IN THIS REGIONAL CONTEXT CREATIVITY AND IDE­ATION THROUGH INDUSTRIAL DESIGN ARE PRESENT IN THE DEVELOPMENT OF PRODUCTION, BUT SUCH PRESENCE IS REACTIVE, IN RESPONSE TO EX­TERNAL CUSTOMERS REQUIREMENTS AND, SOMETIMES, THOSE OF USERS. ALTHOUGH THE VALUE OF DIFFERENTIATION IS RECOGNIZED WHEN DE­SIGNING A NEW PRODUCT, THE LOW ASSOCIATION OF THE DESIGN PRO­CESS TO A FORMAL DISCIPLINE WITHIN THE ORGANIZATION LEADS TO A SCARCE INNOVATIVE CULTURE AND THE CREATIVE PROCESSES ATTEMPT TO DELIVER FAST AND USEFUL ANSWERS BUT FAIL TO BE INNOVATIVE.

SETTING REQUIREMENTS FOR THE MAKING OF MANUFACTURED PRODUCTS COMPEL COMPANIES TO A CONTINUOUS SEARCH AND APPLICATION OF NEW MATERIALS IN ORDER TO KEEP AND IMPROVE THEIR COMPETITIVE STATUS, AS WELL AS TO PROVIDE BETTER SERVICES FOR THEIR CUSTOMERS. ON THE OTHER HAND, INDUSTRIAL DESIGN CONVENTIONAL PROCESS HAS BEEN TAUGHT AND CARRIED OUT AT A BUSINESS-PRODUCTIVE LEVEL, THUS RESTRICTING THE DEVICE CONCEPTION TO THOSE MATERIAL OPTIONS THAT ARE CURRENTLY IN-FORCE IN THE MARKET. THIS MEANS THAT PRODUCTS ARE TRADITIONALLY CONCEIVED AND UNDERSTOOD FROM A DESIGN PROCESS THAT DOES NOT INCLUDE THE DESIGN OF THOSE MATERIALS THAT ARE INVOLVED AS PART OF IT. WITH RESPECT TO THIS THEORETICAL AND PRACTICAL SCOPED RESEARCH WORK, AND WHICH HAS BROUGHT TOGETHER COOPERATION BETWEEN UNIVERSITY AND COMPANIES , MATERIAL DESIGN HAS BEEN VALUED AS AN OPPORTUNITY BOTH FOR INDUSTRIAL MANUFACTURERS AND DESIGNERS REGARDING DESIGN-BASED INNOVATION. BY DOING SO, MATERIAL DESIGN HAS CONTRIBUTED TO THE KNOWLEDGE AND UNDERSTANDING OF BIONICS WHEN APPLIED INTO DESIGN, ALONG WITH MATERIAL DESIGN THAT, IN THIS CASE, FEATURES RADIATA PINE AS WOOD BASED RAW MATERIAL BEING THE CORE AND HUB FOR ITS DEVELOPMENT.

THIS PAPER DESCRIBES THE KEY SUCCESS FACTORS OF AN INTEGRATED PRODUCT DEVELOPMENT PROJECT INVOLVING SEVERAL STAKEHOLDERS FROM DIFFERENT PROFESSIONAL AND CULTURAL BACKGROUNDS. BASED ON A SUMMER SCHOOL PROJECT, A DETAILED CASE STUDY IS DESCRIBED TO ILLUSTRATE THE IMPORTANCE OF PROJECT TEAM COMMITMENT AND MEMBER PROFILE COMPLEMENTARITIES IN ACHIEVING THE PROJECT REQUIREMENTS UNDER TIME, GEOGRAPHICAL AND CULTURAL CONSTRAINTS. THE CASE STUDY CONSISTS IN DESIGNING A HUMAN WASHING DEVICE FOR ELDER PEOPLE TO ALLOW THEM A CERTAIN DEGREE OF FREEDOM AND PRIVACY TO WASH THEMSELVES. THEREBY, ENGINEERING, MANUFACTURING AS WELL AS A BUSINESS ASPECTS HAS TO BE CONSIDERED IN THE FINAL CONCEPT. AFTER ANALYZING THE CASE STUDY, CHALLENGES AS WELL AS OPPORTUNITIES DURING THE PROJECT ARE SUMMARIZED AND DESCRIBED IN AN ADAPTED APPROACH. AT THE END, THE MAIN INFLUENCE FACTORS FOR A SUCCESSFUL INTEGRATED PRODUCT DEVELOPMENT PROJECT ARE ANALYZED AND CONCLUDED HIERARCHICALLY.

BACKGROUND: TRAINING OF INNOVATIVE HEALTH PROFESSIONALS IS NECESSARY FOR THE DEVELOPMENT OF AN EFFECTIVE HEALTH SYSTEM IN A LIMITED RESOURCES CONTEXT. HOWEVER, THE PROFESSIONALS UNDERESTIMATE THEIR INNOVATIVE ROLE AND RECEIVE SPARSE TRAINING IN THIS ISSUE. MEANWHILE, INDUSTRIAL DESIGNERS ARE TRAINED TO INNOVATE BUT HAVE A WEAK KNOWLEDGE ABOUT HEALTH ISSUES. AIM: TO DESCRIBE THE OUTCOMES OF A STUDY BASED ON CHALLENGE-BASED LEARNING (CBL) WHERE HEALTH AND INDUSTRIAL DESIGN STUDENTS LEARNED ABOUT PRODUCT DEVELOPMENT AIMED TO SOLVE HEALTH PROBLEMS. MATERIAL AND METHODS: TWENTY INDUSTRIAL DESIGN STUDENTS, SEVEN HEALTH CARE STUDENTS AND NINE TEACHERS OF BOTH DISCIPLINES PARTICIPATED IN A USER CENTERED DESIGN WORKSHOP. USING THE CBL METHOD, THEY WERE CHALLENGED TO DEVELOP PRODUCTS TO TACKLE A HEALTH PROBLEM. AT THE END OF THE CHALLENGE, TEACHERS AND STUDENTS EVALUATED THE PRODUCTS USING A SEMANTIC DIFFERENTIAL METHOD AND ANSWERED A QUESTIONNAIRE ASSESSING THE ACTIVITY. RESULTS: IN THE SEMANTIC DIFFERENTIAL METHOD, ALL PARTICIPANTS EVALUATED USEFULNESS, FUNCTIONALITY AND ORGANIZATION OF THE PRODUCT RATHER THAN ITS ORIGINALITY. THE GREATEST DISCREPANCIES IN EVALUATION WERE FOUND BETWEEN DESIGN AND HEALTH TEACHERS. STUDENTS POSITIVELY EVALUATED THE CHALLENGE, ALTHOUGH THE WEAKEST POINT WAS ITS COORDINATION.

CONCEPTUAL DESIGN IS ONE OF THE EARLIEST STAGES OF PRODUCT DEVELOPMENT, AND IS RESPONSIBLE FOR DEFINING KEY ASPECTS OF THE FINAL PRODUCT. THE SYSTEMATIC APPROACH ADDRESSES THIS STAGE BY USING A DISAGGREGATE MODEL OF PRODUCT ATTRIBUTES AND THEIR CORRESPONDING GEOMETRIES. THIS ULTIMATELY SERVES AS A STARTING POINT FOR EXPLORING CONCEPTUAL PROPOSALS. RESEARCH INTO THE EMERGENCE OF VARIOUS SKETCH TYPOLOGIES SHOWS THAT THEY ARE LABELED ACCORDING TO AIM RATHER THAN TECHNICAL UTILITY. THE PROPOSED SKETCH-BASED MODEL IS INTENDED TO SERVE AS A COMPREHENSIVE VERSION OF THE SYSTEMATIC MODEL FOR CONCEPTUAL DESIGN (HERNANDIS & BRIEDE, 2009). SKETCH OUTLINES ARE USED DURING VARIOUS STAGES OF THE MODEL IN ORDER TO ENABLE AND VISUALLY ASSIST WITH COGNITIVE PROCESSES AND DECISION-MAKING DURING THE INITIAL THEORETICAL STAGES, WHICH ARE ABSTRACT AND POORLY DEFINED.

THIS PAPER DESCRIBES THE DEVELOPMENT AND IMPLEMENTATION OF A VISUAL MODEL THAT ALLOWS ORGANIZATION OF THE MORPHOLOGICAL REFERENTS, STARTING FROM THE CONCEPTUAL PROPOSAL, FOR A NEW PRODUCT DESIGN. THE STUDY OF THE CONTEXT AND ITS REFERENT OBJECTS ARE RECOGNIZED AND TAKEN INTO CONSIDERATION WITHIN THE INITIAL STAGE OF THE DESIGN PROCESS. MUCH OF THE INFORMATION GATHERED IN THIS STAGE IS OFTEN RELEGATED AND NOT ACTIVELY CONSIDERED IN THE CONCEPTUAL DEVELOPMENT OF A PRODUCT. ON THE OTHER HAND, THE FREEDOM AND LACK OF SYSTEMATIZATION THAT EXISTS TO ADDRESS THE FORMAL DEVELOPMENT, STARTING FROM THE CONCEPTUAL PROPOSAL STAGE, TRIGGERS AN UNCERTAIN AND UNCLEAR DEVELOPMENT SCENE. THIS VISUAL MODEL SEEKS TO ASSOCIATE MORPHOLOGICAL REFERENTS IN THEIR DIVERSE LEVELS WITH THE CONCEPTS AND ATTRIBUTES THAT DEFINE THE CONCEPTUAL PROPOSAL STAGE AND PRESENT THEM IN AN INTEGRAL DIAGRAM THAT FURTHERS AND EXPANDS THE EXPLORATION OF FORMAL DEVELOPMENT. A 4TH YEAR DESIGN WORKSHOP IN THE INDUSTRIAL DESIGN MAJOR WAS IMPLEMENTED AT THE UNIVERSIDAD DEL BÍO-BÍO, WHEREIN THE UTILIZATION OF THE MODEL WITHIN THE PROPOSAL PHASE AND ITS COMPARATIVE IMPACT WITH OTHER TRADITIONAL THEMATIC WORKSHOPS WAS CARRIED OUT AND EVALUATED. THE APPLICATION ALLOWED FOR THE EXPANSION AND DIVERSIFICATION OF CREATIVE DEVELOPMENT DESIGN SOLUTIONS, ORIENTED TOWARDS THE INNOVATION, IN ADDITION TO SERVING AS A MAP THAT COULD REGISTER THE DECISION MAKING IN THE DESIGN PROCESS, WITHIN THE DESIGN TEAM STANDPOINT OR FROM THE POINT OF VIEW OF THE CLIENT. THE FOLLOWING PAPER PRESENTS A DESCRIPTION AND APPLICATION OF THIS MODEL IN THE TEACHING OF DESIGN AND DISCUSSES ITS IMPLICATIONS ON AN EDUCATIONAL AND PROFESSIONAL LEVEL.