Publicación: INDUSTRIAL DESIGN IN THE MANUFACTURING INDUSTRY OF THE BIOBIO REGION, CHILE
Fecha
2017
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
INTERCIENCIA
Resumen
INDUSTRIAL DESIGN AND THE DEVELOPMENT OF NEW PRODUCTS ARE KEY ALTERNATIVES TO POTENTIATE DIFFERENTIATION AND PROMOTE COMPETITIVENESS OF ENTERPRISES IN THE GLOBALIZED CONTEXT OF THE MARKETS. IN THIS SENSE, RESULTS ARE PRESENTED OF THE EVALUATION OF THE CONCEPTUAL, CREATIVE AND COLLABORATIVE DEVELOPMENT OF MANUFACTURING ENTERPRISES OF THE BIOBIO REGION, A HISTORIC INDUSTRIAL POLE IN SOUTHERN CHILE. A SURVEY WAS CONDUCTED IN 163 COMPANIES AND TWO FOCAL GROUPS WHERE LOCAL ACTORS PARTICIPATE. RESULTS INDICATE THAT, ALTHOUGH THERE IS EVIDENCE OF THE HIGH REGARD ABOUT THE DIFFERENTIATING CONTRIBUTION OF THE DISCIPLINE, ITS INCORPORATION HAS A LOW PRIORITY, THUS AFFECTING THE INNOVATIVE CULTURE OF THE SECTOR.
