Publicación:
ESTRATEGIAS DE DIVERSIFICACIÓN Y CONCENTRACIÓN EMPLEADAS POR LAS SOCIEDADES ANÓNIMAS EN CHILE

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dc.creatorPEDRO RODRIGO SANDOVAL RUBILAR
dc.creatorALEX IVÁN MEDINA GIACOMOZZI
dc.date2012
dc.date.accessioned2025-01-10T14:38:43Z
dc.date.available2025-01-10T14:38:43Z
dc.date.issued2012
dc.description.abstractONE OF THE MOST STRIKING ISSUES IN STRATEGY RESEARCH IS TO STUDY THE WAY IN WHICH COMPANIES FACE THE GROWING CORPORATE MARKET, EITHER THROUGH A DIVERSIFICATION STRATEGY OR A CONCENTRATION ONE. THERE IS A WIDE VARIETY OF PUBLICATIONS ON THIS PARTICULAR ISSUE, WHERE SOME AUTHORS ESTABLISH THE PREEMINENCE OF DIVERSIFICATION OVER CONCENTRATION, THOUGH SOME OTHER AUTHORS COME TO THE OPPOSITE CONCLUSION. THIS DIVERSITY OF RESULTS FROM THE STUDY OF MARKET STRATEGIES IS A STRONG REASON TO CONTINUE RESEARCH ON THE SUBJECT. FOR SUCH REASON, THE CENTRAL OBJECTIVE OF THIS PAPER IS TO PRESENT THE RESULTS OBTAINED IN THE INVESTIGATION OF THE CORPORATE MARKET GROWTH STRATEGIES-EITHER DIVERSIFIED OR CONCENTRATED-MOST HEAVILY USED BY CHILEAN CORPORATIONS TODAY. THE MAIN RESULTS OBTAINED FROM A RANDOM SAMPLE OF COMPANIES, IS THAT THE MOST USED STRATEGY BY CHILEAN CORPORATIONS IS THE CONCENTRATION STRATEGY WITH SPECIALIZED BUSINESS, OVER THE DIVERSIICATION ONE.
dc.formatapplication/pdf
dc.identifier.issn2448-8410
dc.identifier.issn0186-1042
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/8337
dc.languagespa
dc.publisherCONTADURIA Y ADMINISTRACION
dc.rightsPUBLICADA
dc.subjectESTRATEGÍA DE MERCADO
dc.subjectESTRATEGÍA DE CRECIMIENTO
dc.subjectESTRATEGÍA CORPORATIVA
dc.subjectDIVERSIFICACIÓN
dc.subjectCONCENTRACIÓN
dc.titleESTRATEGIAS DE DIVERSIFICACIÓN Y CONCENTRACIÓN EMPLEADAS POR LAS SOCIEDADES ANÓNIMAS EN CHILE
dc.title.alternativeCONCENTRATION AND DIVERSIFICATION STRATEGIES FOLLOWED BY THE COMPANIES IN CHILE
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE CIENCIAS DE LA EDUCACION
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.SedeCHILLÁN
ubb.SedeCHILLÁN
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