Publicación: ESTRATEGIAS EFECTIVAS PARA INCREMENTAR EL CONSUMO DE LA BEBIDA LÁCTEA PURITA MAMÁ EN GESTANTES Y NODRIZAS DE LA PROVINCIA DE ÑUBLE, AÑO 2012
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2014
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REVISTA CHILENA DE NUTRICIÓN
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OBJECTIVE: TO IDENTIFY EFFECTIVE STRATEGIES TO INCREASE THE CONSUMPTION OF THE PRODUCT PURITA MAMA N PREGNANT AND LACTATING WOMEN FROM ÑUBLE. SUBJECTS AND METHODS: OBSERVATIONAL CROSS SECTIONAL STUDY; TWO INSTRUMENTS WERE APPLIED, THE FIRST ONE OBSERVING OF CONSUMPTION AND ACCEPTABILITY OF THE PRODUCT IN PREGNANT AND LACTATING WOMEN FROM A NON-PROBABILISTIC SAMPLE; THE SECOND ONE APPLIED TO THE HEALTH TEAM SHOWING MAJOR VARIATIONS IN THE CONSUMPTION FROM A NON-PROBABILISTIC """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""INTENTIONAL"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" SAMPLE. RESULTS: THE PRODUCT WAS CONSUMED BY 38% OF PREGNANT AND 34.6% OF LACTATING WOMEN; ACCEPTABILITY WAS REGULAR IN 54.6% AND 48.2% OF PREGNANT AND LACTATING WOMEN, RESPECTIVELY. ON THE OTHER HAND, 34% OF THE PROFESSIONALS AND TECHNICIANS WHO WORK DIRECTLY WITH PREGNANT AND LACTATING WOMEN """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""DID NOT KNOW"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""" THE PRODUCT. THE MAIN EFFECTIVE EDUCATIONAL STRATEGY IMPLEMENTED (60.2%), IS PRODUCT TASTING. CONCLUSION: THE LARGEST CONSUMPTION OF THE PRODUCT IS SEEN IN THOSE ESTABLISHMENTS WHO IMPLEMENT EFFECTIVE INSTRUCTIONAL STRATEGIES.
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PURITA MAMA, PROGRAMA NACIONAL DE ALIMENTACIÓN COMPLEMENTARIOEFECTIVAS, ESTRATEGIAS EDUCATIVAS, BEBIDA LÁCTEA,
