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CORPORATE SOCIAL RESPONSIBILITY AND WINE CONSUMERS: PERCEPTION IN TIMES OF PANDEMIC IN CHILE

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dc.creatorPEDRO ELÍAS SEVERINO GONZÁLEZ
dc.creatorOMAR EDUARDO ACUÑA MORAGA
dc.date2022
dc.date.accessioned2025-01-10T15:36:30Z
dc.date.available2025-01-10T15:36:30Z
dc.date.issued2022
dc.description.abstractTHE PURPOSE OF THIS RESEARCH IS TO DESCRIBE THE PERCEPTION OF WINE CONSUMERS ABOUT CORPORATE SOCIAL RESPONSIBILITY IN TIMES OF PANDEMIC. AN INSTRUMENT IS APPLIED TO 398 WINE CONSUMERS, CONSTITUTING A NON-PROBABILISTIC CONVENIENCE SAMPLE. AN EXPLORATORY FACTOR ANALYSIS IS APPLIED, DESCRIPTIVE STATISTICS ARE ESTIMATED AND STATISTICALLY SIGNIFICANT DIFFERENCES ARE EXAMINED. THE RESULTS SHOW STATISTICALLY ACCORDING TO THE SOCIODEMOGRAPHIC CHARACTERISTICS: AGE, LEVEL OF EDUCATION, MARITAL STATUS, MEMBERS OF THE FAMILY GROUP, NUMBER OF CHILDREN AND PURCHASE DECISION. THE DIFFERENCES MENTIONED PREVIOUSLY ARE FOUND IN THE ACTIONS LINKED TO ETHICAL RESPONSIBILITIES. FINALLY, COMPANIES MUST IMPLEMENT SOCIALLY RESPONSIBLE STRATEGIES CONSIDERING THE SOCIODEMOGRAPHIC CHARACTERISTICS OF THEIR CONSUMERS AND THE NEW DEMANDS RESULTING FROM THE PANDEMIC, WHICH CONTRIBUTES TO THE CREATION OF VALUE FOR EACH OF THE IN- TEREST GROUPS.
dc.formatapplication/pdf
dc.identifier.issn0378-1844
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/12815
dc.languagespa
dc.publisherINTERCIENCIA
dc.rightsPUBLICADA
dc.titleCORPORATE SOCIAL RESPONSIBILITY AND WINE CONSUMERS: PERCEPTION IN TIMES OF PANDEMIC IN CHILE
dc.title.alternativeRESPONSABILIDAD SOCIAL CORPORATIVA Y CONSUMIDORES DE VINO: PERCEPCIÓN EN TIEMPOS DE PANDEMIA EN CHILE
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionFACULTAD DE CIENCIAS EMPRESARIALES
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.SedeCONCEPCIÓN
ubb.SedeCHILLÁN
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