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CONVERTING BROWSERS TO BUYERS: KEY CONSIDERATIONS IN DESIGNING BUSINESS-TO-CONSUMER WEB SITES

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dc.creatorELIZABETH ELIANA GRANDÓN TOLEDO
dc.date2005
dc.date.accessioned2025-01-10T15:07:38Z
dc.date.available2025-01-10T15:07:38Z
dc.date.issued2005
dc.description.abstractWEB SYSTEMS DESIGN AND ONLINE CONSUMER BEHAVIOR TAKES AND INTERDISCIPLINARY APPROACH TOWARD SYSTEMS DESIGN IN THE ONLINE ENVIRONMENT BY PROVIDING AN UNDERSTANDING OF HOW CONSUMERS BEHAVE WHILE SHOPPING ONLINE AND HOW CERTAIN SYSTEM DESIGN ELEMENTS MAY IMPACT CONSUMERS' PERCEPTIONS, ATTITUDE, INTENTIONS, AND ACTUAL BEHAVIOR. THIS BOOK CONTAINS THEORETICAL AND EMPIRICAL RESEARCH FROM EXPERT SCHOLARS IN A NUMBER OF AREAS INCLUDING COMMUNICATIONS, PSYCHOLOGY, MARKETING AND ADVERTISING, AND INFORMATION SYSTEMS. THIS BOOK PROVIDES AN INTEGRATED LOOK AT THE SUBJECT AREA AS DESCRIBED ABOVE TO FURTHER OUR UNDERSTANDING OF THE LINKAGE AMONG VARIOUS DISCIPLINES INHERENTLY CONNECTED WITH ONE ANOTHER IN ELECTRONIC COMMERCE.
dc.formatapplication/pdf
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/10546
dc.languagespa
dc.publisherWEB SYSTEMS DESIGN AND ONLINE CONSUMER BEHAVIOR
dc.rightsPUBLICADA
dc.titleCONVERTING BROWSERS TO BUYERS: KEY CONSIDERATIONS IN DESIGNING BUSINESS-TO-CONSUMER WEB SITES
dc.typeCAPÍTULO DE LIBRO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE SISTEMAS DE INFORMACION
ubb.SedeCONCEPCIÓN
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