Publicación:
CORPORATE SOCIAL RESPONSIBILITY AND SUPERMARKETS. EXPLORING CONSUMER PERCEPTION IN CHILE

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dc.creatorOMAR EDUARDO ACUÑA MORAGA
dc.date2022
dc.date.accessioned2025-01-10T15:32:42Z
dc.date.available2025-01-10T15:32:42Z
dc.date.issued2022
dc.description.abstractCORPORATE SOCIAL RESPONSIBILITY IS A TOPIC OF RESEARCH IN THE MANAGEMENT OF ORGANIZATIONS THAT SEEK TO RESPOND TO THE NEEDS, EXPECTATIONS AND REQUIREMENTS OF STAKEHOLDERS. ON THE OTHER HAND, CONSUMERS ARE A STRATEGIC GROUP THAT, DUE TO ITS ACCESS TO INFORMATION, IS INCREASINGLY DEMANDING AND CRITICAL ABOUT THE MANAGEMENT OF AN ORGANIZATION. HOWEVER, IN RELATION TO THIS RESEARCH, SUPERMARKETS ARE LARGE NATIONAL AND INTERNATIONAL CHAINS THAT OFFER VARIOUS SERVICES AND SELL A HUGE VARIETY OF PRODUCTS. THE PURPOSE OF THIS PAPER IS TO EXPLORE THE PERCEPTION OF CONSUMERS OF SUPERMARKET CHAINS ABOUT CORPORATE SOCIAL RESPONSIBILITY IN A CITY LOCATED IN THE SOUTH CENTRAL ZONE OF CHILE. A QUANTITATIVE APPROACH HAS BEEN USED, DEVELOPING AN EXPLORATORY FACTOR ANALYSIS, MEAN DIFFERENCE ANALYSIS AND CLUSTER ANALYSIS. AMONG THE RESULTS, THERE ARE STATISTICALLY SIGNIFICANT DIFFERENCES IN SOME GROUPS AND, FOR THE MOST PART, CONSUMERS CONSIDER THAT SUPERMARKETS ARE SOCIALLY RESPONSIBLE.
dc.formatapplication/pdf
dc.identifier.issn0378-1844
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/12518
dc.languagespa
dc.publisherINTERCIENCIA
dc.rightsPUBLICADA
dc.titleCORPORATE SOCIAL RESPONSIBILITY AND SUPERMARKETS. EXPLORING CONSUMER PERCEPTION IN CHILE
dc.title.alternativeRESPONSABILIDAD SOCIAL CORPORATIVA Y SUPERMERCADOS. EXPLORANDO LA PERCEPCIÓN DE LOS CONSUMIDORES EN CHILE
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.SedeCHILLÁN
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