Publicación:
COMPARING THEORIES TO EXPLAIN E-COMMERCE ADOPTION

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dc.creatorELIZABETH ELIANA GRANDÓN TOLEDO
dc.date2011
dc.date.accessioned2025-01-10T14:34:34Z
dc.date.available2025-01-10T14:34:34Z
dc.date.issued2011
dc.description.abstractE-COMMERCE IS A STRATEGY FOR RAPID GROWTH, ESPECIALLY BY SMALL AND MEDIUM SIZED BUSINESSES (SMES). HOWEVER, THE ADOPTION RATE OF E-COMMERCE BY SMES IN LATIN AMERICA IS STILL UNDERSIZED. THE AUTHORS COMPARE THE THEORY OF PLANNED BEHAVIOR (TPB) AND THE THEORY OF REASONED ACTION (TRA) USING STRUCTURAL EQUATION MODELING TO DETERMINE WHICH IS BETTER AT PREDICTING E-COMMERCE ADOPTION INTENTIONS AMONG 210 SME MANAGERS/OWNERS IN CHILE. CONTRARY TO PREVIOUS RESEARCH WITH AMERICAN RESPONDENTS, THE STUDY DOES NOT FIND SIGNIFICANT DIFFERENCES BETWEEN THE TWO THEORIES. THUS, ACADEMICS SHOULD SELECT THE MORE PARSIMONIOUS MODEL (TRA) TO STUDY E-COMMERCE ADOPTION ISSUES IN DEVELOPING COUNTRIES.
dc.formatapplication/pdf
dc.identifier.doi10.1016/j.jbusres.2009.11.015
dc.identifier.issn1873-7978
dc.identifier.issn0148-2963
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/8028
dc.languagespa
dc.publisherJOURNAL OF BUSINESS RESEARCH
dc.relation.uri10.1016/j.jbusres.2009.11.015
dc.rightsPUBLICADA
dc.subjectTheory comparison
dc.subjectStructural equation models
dc.subjectE-commerce
dc.subjectChile
dc.titleCOMPARING THEORIES TO EXPLAIN E-COMMERCE ADOPTION
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE SISTEMAS DE INFORMACION
ubb.SedeCONCEPCIÓN
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