Publicación:
INDUSTRIAL DESIGN, CREATIVITY AND IDEATION: A STUDY ON PRODUCT DEVELOPMENT IN THE MANUFACTURING INDUSTRY IN THE BIOBIO REGION, CHILE

dc.creatorJUAN CARLOS BRIEDE WESTERMEYER
dc.date2017
dc.date.accessioned2025-01-10T14:36:41Z
dc.date.available2025-01-10T14:36:41Z
dc.date.issued2017
dc.description.abstractCREATIVITY AND IDEATION THROUGH INDUSTRIAL DESIGN, APPLIED IN PRODUCTIVE CONTEXTS, CAN BE A KEY FOR REGIONAL BUSINESSES TO ACHIEVE DIFFERENTIATION AND COMPETITIVENESS IN TODAY?S GLO­BALIZED MARKETS. THE BIOBIO REGION OF CHILE IS CHARACTERIZED AS A MANUFACTURING POLE THAT HAS HISTORICALLY BEEN ORIENTED TO PRODUCTION AND ASSEMBLY, WHERE THE LEVEL OF INCORPORATION OF CREATIVITY AND IDEATION THROUGH INDUSTRIAL DESIGN IN THE DEVEL­OPMENT OF NEW PRODUCTS ARE UNKNOWN. TO THIS END, A DIAGNOS­TIC SURVEY OF 163 MANUFACTURING COMPANIES WAS CARRIED OUT. RESULTS INDICATE THAT IN THIS REGIONAL CONTEXT CREATIVITY AND IDE­ATION THROUGH INDUSTRIAL DESIGN ARE PRESENT IN THE DEVELOPMENT OF PRODUCTION, BUT SUCH PRESENCE IS REACTIVE, IN RESPONSE TO EX­TERNAL CUSTOMERS REQUIREMENTS AND, SOMETIMES, THOSE OF USERS. ALTHOUGH THE VALUE OF DIFFERENTIATION IS RECOGNIZED WHEN DE­SIGNING A NEW PRODUCT, THE LOW ASSOCIATION OF THE DESIGN PRO­CESS TO A FORMAL DISCIPLINE WITHIN THE ORGANIZATION LEADS TO A SCARCE INNOVATIVE CULTURE AND THE CREATIVE PROCESSES ATTEMPT TO DELIVER FAST AND USEFUL ANSWERS BUT FAIL TO BE INNOVATIVE.
dc.formatapplication/pdf
dc.identifier.issn0378-1844
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/8185
dc.languagespa
dc.publisherINTERCIENCIA
dc.rightsPUBLICADA
dc.titleINDUSTRIAL DESIGN, CREATIVITY AND IDEATION: A STUDY ON PRODUCT DEVELOPMENT IN THE MANUFACTURING INDUSTRY IN THE BIOBIO REGION, CHILE
dc.title.alternativeDISEÑO INDUSTRIAL, CREATIVIDAD E IDEACIÓN: ESTUDIO SOBRE EL DESARROLLO DE PRODUCTOS EN LA INDUSTRIA MANUFACTURERA DEL BIOBIO, CHILE
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.SedeCONCEPCIÓN
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