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INTENCIÓN DE COMPRA DE PRODUCTOS ECOLÓGICOS EN CONSUMIDORES CHILENOS: COMPARACIÓN DE TRES MODELOS POR ECUACIONES ESTRUCTURALES

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dc.creatorPATRICIO ALEJANDRO NEUMANN LANGDON
dc.creatorJOSÉ SEBASTIÁN SANDOVAL DÍAZ
dc.date2022
dc.date.accessioned2025-01-10T15:37:09Z
dc.date.available2025-01-10T15:37:09Z
dc.date.issued2022
dc.description.abstractTHE OBJECTIVE OF THIS STUDY WAS TO COMPARE THREE MODELS: THE THEORY OF REASONED ACTION (TRA), THE THEORY OF PLANNED BEHAVIOR (TPB), AND ITS EXTENDED FORM (ETPB), TO PREDICT THE INTENTION OF CHILEAN CONSUMERS FOR PURCHASING GREEN PRODUCTS. FIVE HUNDRED PEOPLE WERE SURVEYED, ESTABLISHING AN INTER-RATER RELIABILITY ANALYSIS, AND A DISCRIMINANT, CONVERGENT AND CONSTRUCT VALIDITY USING THREE STRUCTURAL EQUATION MODELS (SEM). THE RESULTS SHOWED THAT THE ETPB MODEL IS USEFUL TO EXPLAIN THE CONSUMPTION BEHAVIOR INTENTION FOR GREEN PRODUCTS BASED ON A TRIPLE BOTTOM LINE, WHOSE MAIN CONTRIBUTION IS THE INDIRECT EFFECT OF ENVIRONMENTAL CONCERN (EC) ON THE MODEL. THE STUDY FOUND THAT OF THE THREE VARIABLES, PERCEIVED BEHAVIORAL CONTROL (PBC) WAS THE STRONGEST PREDICTOR OF PURCHASE INTENTION (PI), FOLLOWED BY ATTITUDE (ATT). IN CONCLUSION, BOTH THE ETPB MODEL AND THE GREEN PRODUCTS PURCHASE INTENTION INSTRUMENT CONTRIBUTE TO BROADEN THE STUDIES ABOUT CONSUMER BEHAVIOR IN SUSTAINABLE MARKETING IN CHILE.
dc.formatapplication/pdf
dc.identifier.doi10.15446/rcp.v32n1.92739
dc.identifier.issn2344-8644
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/12866
dc.languagespa
dc.publisherREVISTA COLOMBIANA DE PSICOLOGÍA
dc.relation.uri10.15446/rcp.v32n1.92739
dc.rightsPUBLICADA
dc.subjectteoría de comportamiento planificado
dc.subjectproductos verdes
dc.subjectmodelo de ecuaciones estructurales.
dc.subjectintención de compra
dc.subjectescalas ambientales
dc.subjecttheory of planned behavior
dc.subjectstructural equation modeling.
dc.subjectpurchase intention
dc.subjectgreen products
dc.subjectenvironment scale
dc.titleINTENCIÓN DE COMPRA DE PRODUCTOS ECOLÓGICOS EN CONSUMIDORES CHILENOS: COMPARACIÓN DE TRES MODELOS POR ECUACIONES ESTRUCTURALES
dc.title.alternativeGREEN PRODUCTS PURCHASE INTENTION IN CHILEAN CONSUMERS: COMPARING THREE MODELS USING STRUCTURAL EQUATIONS
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE CIENCIAS BASICAS
ubb.Otra ReparticionDEPARTAMENTO DE CIENCIAS SOCIALES
ubb.SedeCHILLÁN
ubb.SedeCHILLÁN
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