Publicación: E-COMMERCE ADOPTION: PERCEPTIONS OF MANAGERS/OWNERS OF SMALL AND MEDIUM SIZED FIRMS IN CHILE
Fecha
2004
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COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMS
Resumen
ALTHOUGH THE ADOPTION OF E-COMMERCE IS WIDELY STUDIED IN THE INDUSTRIALIZED WORLD, ONLY A SMALL NUMBER OF THESE STUDIES FOCUS ON DEVELOPING COUNTRIES. AN EVEN SMALLER FRACTION OF THESE STUDIES FOCUS ON SMALL AND MEDIUM SIZED ENTERPRISES (SMES), WHICH ACCOUNT FOR A HIGH PERCENT OF THE ECONOMY GENERATED IN DEVELOPING COUNTRIES. IN THIS STUDY, MANAGERS/OWNERS OF SMES IN CHILE IDENTIFIED VARIABLES THAT DIFFERENTIATE BETWEEN ADOPTERS AND NON-ADOPTERS OF E-COMMERCE. THE ANALYSIS SUGGESTS THAT CHILEAN MANAGERS/OWNERS MOST RECEPTIVE TO ADOPTING E-COMMERCE POSSESS THE FINANCIAL AND TECHNOLOGICAL RESOURCES TO IMPLEMENT IT, SEE E-COMMERCE AS INCREASING MANAGERIAL PRODUCTIVITY AND SUPPORTING STRATEGIC DECISIONS, FEEL EXTERNAL PRESSURE TO PUT E-COMMERCE INTO OPERATION, PERCEIVE E-COMMERCE AS COMPATIBLE WITH PREFERRED WORK PRACTICES AND EXISTING TECHNOLOGY INFRASTRUCTURE, AND PERCEIVE E-COMMERCE AS USEFUL FOR THEIR FIRMS.
