Publicación:
CARACTERIZACIÓN DE LOS CONSUMIDORES CHILENOS DE ACEITE DE OLIVA: UN ANÁLISIS EXPLORATORIO APLICADO A LA REGIÓN DEL BIOBÍO

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dc.creatorRODRIGO ALEJANDRO ROMO MUÑOZ
dc.date2014
dc.date.accessioned2025-01-10T14:33:25Z
dc.date.available2025-01-10T14:33:25Z
dc.date.issued2014
dc.description.abstractTHIS STUDY WAS FOCUSED ON THE PREFERENCES AND HABITS OF A NON-TRADITIONAL COUNTRY FOR OLIVE OIL CONSUMPTION, THE CHILEAN MARKET; A DESCRIPTIVE APPROACH WAS USED TO MEET TWO OBJECTIVES: I) TO DETERMINE THE FREQUENCY OF PURCHASE, OLIVE OIL CONSUMPTION HABITS AND PREFERENCES OF CONSUMERS IN THE CHILEAN MARKET, AND II) TO DETERMINE TO WHAT EXTENT SOME SOCIO-DEMOGRAPHIC VARIABLES EXPLAIN THE FREQUENCY OF PURCHASE OF THE PRODUCT. EXPERIMENTAL DATA WERE USED, WHICH WERE OBTAINED FROM A FACE-TO-FACE SURVEY APPLIED TO A REPRESENTATIVE SAMPLE OF 300 SUBJECTS STRATIFIED BY SEX, AGE, AND RESIDENTIAL DISTRICT IN THE CITY OF CHILLÁN (PROVINCE OF ÑUBLE). RESULTS SHOWED THAT THIS PRODUCT IS NOT FULLY INCORPORATED IN THE EATING HABITS OF THE POPULATION BECAUSE IT IS USED RATHER SPORADICALLY AND FOR SOME SPECIFIC PREPARATIONS. AS IN OTHER NON-TRADITIONAL MARKETS, THIS PRODUCT IS ASSOCIATED WITH PEOPLE FROM A MEDIUM TO HIGH SOCIOECONOMIC STATUS. IT IS NECESSARY FOR COMPANIES TO CONDUCT CONSUMER EDUCATION CAMPAIGNS AS WELL AS INCREASED PRODUCT PROMOTION TO BOOST THE CONSUMPTION OF THIS PRODUCT.
dc.formatapplication/pdf
dc.identifier.issn0717-3520
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/7945
dc.languagespa
dc.publisherECONOMÍA AGRARIA DE CHILE
dc.rightsPUBLICADA
dc.subjectOlive oil
dc.subjectConsumption
dc.subjectChile
dc.titleCARACTERIZACIÓN DE LOS CONSUMIDORES CHILENOS DE ACEITE DE OLIVA: UN ANÁLISIS EXPLORATORIO APLICADO A LA REGIÓN DEL BIOBÍO
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE INVESTIGACION
ubb.SedeCHILLÁN
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