Publicación:
ESTRATEGIA DE MERCADO SEGUIDA POR LOS GRUPOS ECONÓMICOS CHILENOS: EFECTO EN EL RENDIMIENTO Y LA RENTABILIDAD

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dc.creatorMIGUEL ANTONIO HERNÁNDEZ MORALES
dc.creatorALEX IVÁN MEDINA GIACOMOZZI
dc.date2011
dc.date.accessioned2025-01-10T14:38:41Z
dc.date.available2025-01-10T14:38:41Z
dc.date.issued2011
dc.description.abstractTHE RELATIONSHIP BETWEEN CORPORATE GROWTH STRATEGY (DIVERSIFICATION VERSUS CONCENTRATION) AND CORPORATE PROFIT IS THE ISSUE THAT HAS PROBABLY GARNERED MOST ATTENTION IN THE FIELD OF RESEARCH ON STRATEGIC MANAGEMENT, BUT IT IS ALSO ONE WHERE EVIDENCE IS DISPARATE AND INCONCLUSIVE. HENEE, THIS ARTICLE FOCUSES ON PROVIDING A NEW BACKGROUND TO THIS DISCUSSION, BY MAKING A COMPARISON TO DETERMINE WHICH GROWTH STRATEGY YIELDS BETTER PERFORMANCE AND PROFITABILITY. TO THIS END, THE STUDY CONCENTRATED ON THE ANALYSIS OF 38 CHILEAN ECONOMIC GROUPS SELECTED BY SIMPLE RANDOM SAMPLING. THE MAIN RESULT OF THIS RESEARCH STUDY IS THAT CONCENTRATED ECONOMIC GROUPS ACHIEVE INCREASED PROFITABILITY AND PERFORMANCE AS COMPARED WITH DIVERSIFIED GROUPS, BUT HA VE A GREATER VARIATION IN THEIR PROFIT.
dc.formatapplication/pdf
dc.identifier.doi10.1016/S0123-5923(11)70163-2
dc.identifier.issn2665-6744
dc.identifier.issn0123-5923
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/8334
dc.languagespa
dc.publisherESTUDIOS GERENCIALES
dc.relation.uri10.1016/S0123-5923(11)70163-2
dc.rightsPUBLICADA
dc.subjectRENTABILIDAD
dc.subjectRENDIMIENTO
dc.subjectGRUPO ECONÓMICO
dc.subjectDIVERSIFICACIÓN
dc.subjectCONCENTRACIÓN
dc.titleESTRATEGIA DE MERCADO SEGUIDA POR LOS GRUPOS ECONÓMICOS CHILENOS: EFECTO EN EL RENDIMIENTO Y LA RENTABILIDAD
dc.title.alternativeMARKET STRATEGY OF ECONOMIC GROUPS IN CHILE: EFFECTS ONPERFORMANCE AND PROFITABILITY
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.SedeCHILLÁN
ubb.SedeCHILLÁN
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