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KEY MARKET VALUES FOR BOTTLED WINE IN AN EMERGING MARKET: PRODUCT ATTRIBUTES OR BUSINESS STRATEGY?

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dc.creatorHÉCTOR MANUEL GARRIDO HENRÍQUEZ
dc.creatorRODRIGO JAVIER MONJE SANHUEZA
dc.creatorRODRIGO ALEJANDRO ROMO MUÑOZ
dc.date2020
dc.date.accessioned2025-01-10T15:09:37Z
dc.date.available2025-01-10T15:09:37Z
dc.date.issued2020
dc.description.abstractTHIS ARTICLE FOCUSES ON THE EMERGING BOTTLED CHILEAN RED WINE MARKET AND STUDIES THE MAIN DETERMINANTS OF THE CONSUMER PRICE OF WINE SOLD ON THE DOMESTIC MARKET. A HEDONIC PRICE FUNCTION WAS ESTIMATED FOR A SAMPLE OF 810 WINES USING A QUANTILE REGRESSION (QR) MODEL. THE DATABASE CONTAINS THREE VARIABLE GROUPS TO EXPLAIN PRICE: OBJECTIVE VARIABLES (NATIONAL, INTERNATIONAL AND VINE QUALITY DESIGNATIONS), SUBJECTIVE VARIABLES (WINE SCORE) AND BUSINESS STRATEGIES USED BY WINE PRODUCERS. RESULTS SHOW THAT SOME OBJECTIVE VARIABLES HAVE A GREATER IMPACT ON PRICE THAN THE WINE SCORE (A SUBJECTIVE VARIABLE) AND BUSINESS STRATEGIES, WHICH VARY FOR EACH QUARTILE OF PRICES ANALYSED. FINALLY, THIS INFORMATION WILL ALLOW COMPANIES TO DESIGN AND IMPLEMENT MARKETING STRATEGIES TO INFORM THE CONSUMER ABOUT THE IMPORTANCE OF SOME VARIABLES IN THE PRICE OF THEIR PRODUCT.
dc.formatapplication/pdf
dc.identifier.doi10.1080/00036846.2020.1717428
dc.identifier.issn1466-4283
dc.identifier.issn0003-6846
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/10705
dc.languagespa
dc.publisherAPPLIED ECONOMICS
dc.relation.uri10.1080/00036846.2020.1717428
dc.rightsPUBLICADA
dc.titleKEY MARKET VALUES FOR BOTTLED WINE IN AN EMERGING MARKET: PRODUCT ATTRIBUTES OR BUSINESS STRATEGY?
dc.title.alternativeVALORES CLAVE DE MERCADO PARA EL VINO EMBOTELLADO EN UN MERCADO EMERGENTE: ¿ATRIBUTOS DEL PRODUCTO O ESTRATEGIA COMERCIAL?
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.SedeCHILLÁN
ubb.SedeCHILLÁN
ubb.SedeCHILLÁN
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