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MODELO PREDICTIVO DE FUGA DE CLIENTES UTILIZANDO MINERÍA DE DATOS PARA UNA EMPRESA DE TELECOMUNICACIONES EN CHILE

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dc.creatorFREDY HUMBERTO TRONCOSO ESPINOSA
dc.creatorCARLOS ALONSO TORRES NAVARRO
dc.creatorMANUEL ARNALDO JÉLVEZ CAAMAÑO
dc.date2014
dc.date.accessioned2025-01-10T14:44:58Z
dc.date.available2025-01-10T14:44:58Z
dc.date.issued2014
dc.description.abstractTHIS WORKS SHOWS AN APPLICATION OF A CHURN MODEL FOR A COMPANY OF THE TELECOMMUNICATIONS INDUSTRY IN CHILE WITH TWO MAJOR MARKETS. CLUSTER ANALYSIS AND MULTIVARIATE LOGISTIC REGRESSION WERE USED AS DATA MINING METHODOLOGIES TO GENERATE THE CHURN MODEL. DATA BASE CONSIDERED THE PERIOD JANUARY 2009 AND JUNE 2011, AND VARIABLES SUCH AS PRODUCTS, DEMOGRAPHIC DATA, PAYMENT SYSTEMS, NUMBER AND TYPES OF COMPLAINTS FILLED WERE USED. TWO MODELS USING REGRESSION ANALYSIS WERE DEVELOPED WERE GENERATED FOR BOTH MARKETS. FOR THE CONCEPCIÓN MARKET THE MODEL ESTIMATES SUCCESSFULLY 71% OF THE TOTAL CASES, AND FOR TEMUCO MARKET WAS 72%. THE ABOVE INFORMATIONS ALLOWS THE COMPANY FOR THE PROPOSAL OF PROMOTIONAL EFFORTS AND TRAINING OF THE SALES FORCE PRIMARILY
dc.formatapplication/pdf
dc.identifier.issn2542-3401
dc.identifier.issn1316-4821
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/8800
dc.languagespa
dc.publisherUNIVERSIDAD, CIENCIA Y TECNOLOGÍA
dc.rightsPUBLICADA
dc.subjectREGRESIÓN LOGÍSTICA MULTIVARIABLE
dc.subjectMINERÍA DE DATOS
dc.subjectFUGA DE CLIENTES
dc.subjectANÁLISIS DE GRUPOS
dc.titleMODELO PREDICTIVO DE FUGA DE CLIENTES UTILIZANDO MINERÍA DE DATOS PARA UNA EMPRESA DE TELECOMUNICACIONES EN CHILE
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE INGENIERIA INDUSTRIAL
ubb.Otra ReparticionDEPARTAMENTO DE INGENIERIA INDUSTRIAL
ubb.Otra ReparticionDEPARTAMENTO DE INGENIERIA INDUSTRIAL
ubb.SedeCONCEPCIÓN
ubb.SedeCONCEPCIÓN
ubb.SedeCONCEPCIÓN
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