Publicación: SUSTENTABILIDAD Y COMPORTAMIENTO DEL CONSUMIDOR SOCIALMENTE RESPONSABLE
Fecha
2019
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REVISTA OPCIÓN
Resumen
THE SUSTAINABLE CONSUMPTION HAS MOTIVATED THE DEVELOPMENT OF RESEARCHES THAT SEEK TO REVEAL STRATEGIES THAT ALLOW THE AWARENESS OF THE CO-RESPONSIBILITIES IN FRONT OF THE PURCHASE DECISION. THIS RESEARCH
ANALYZES THE PRACTICES OF SOCIALLY RESPONSIBLE SUSTAINABLE CONSUMPTION IN THE INHABITANTS OF THE COMMUNE HEAD OF THE PROVINCE OF PUNILLA, ÑUBLE REGION, CHILE. FOR WHICH A QUESTIONNAIRE WAS APPLIED TO A NON PROBABILISTIC SAMPLE, USING THE SNOWBALL TECHNIQUE. THE ANALYSIS WAS
CARRIED OUT THROUGH EVALUATION CRITERIA, BRINGING TOGETHER THE MAJORITY OF CONSUMERS WHO ARE COMMITTED, DUE TO THE CARE OF RESOURCES AND THE
PLANNING OF THEIR PURCHASES.
