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SUSTENTABILIDAD Y COMPORTAMIENTO DEL CONSUMIDOR SOCIALMENTE RESPONSABLE

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dc.creatorOMAR EDUARDO ACUÑA MORAGA
dc.date2019
dc.date.accessioned2025-01-10T15:06:45Z
dc.date.available2025-01-10T15:06:45Z
dc.date.issued2019
dc.description.abstractTHE SUSTAINABLE CONSUMPTION HAS MOTIVATED THE DEVELOPMENT OF RESEARCHES THAT SEEK TO REVEAL STRATEGIES THAT ALLOW THE AWARENESS OF THE CO-RESPONSIBILITIES IN FRONT OF THE PURCHASE DECISION. THIS RESEARCH ANALYZES THE PRACTICES OF SOCIALLY RESPONSIBLE SUSTAINABLE CONSUMPTION IN THE INHABITANTS OF THE COMMUNE HEAD OF THE PROVINCE OF PUNILLA, ÑUBLE REGION, CHILE. FOR WHICH A QUESTIONNAIRE WAS APPLIED TO A NON PROBABILISTIC SAMPLE, USING THE SNOWBALL TECHNIQUE. THE ANALYSIS WAS CARRIED OUT THROUGH EVALUATION CRITERIA, BRINGING TOGETHER THE MAJORITY OF CONSUMERS WHO ARE COMMITTED, DUE TO THE CARE OF RESOURCES AND THE PLANNING OF THEIR PURCHASES.
dc.formatapplication/pdf
dc.identifier.issn2477-9385
dc.identifier.issn1012-1587
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/10476
dc.languagespa
dc.publisherREVISTA OPCIÓN
dc.rightsPUBLICADA
dc.titleSUSTENTABILIDAD Y COMPORTAMIENTO DEL CONSUMIDOR SOCIALMENTE RESPONSABLE
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.SedeCHILLÁN
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