Publicación: PERCEPTION OF RETAIL CONSUMERS ON CORPORATE SOCIAL RESPONSIBILITY IN THE MAULE REGION
Fecha
2023
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Resumen
CONSIDERATION OF PERCEPTIONS, ATTITUDES, PREFERENCES AND BEHAVIOR OF WOMEN?S AS A RESEARCH SUBJECT IS LIMITED FOR VARIOUS HISTORICAL, SOCIAL AND CULTURAL REASONS. IN THIS SENSE, RESEARCH ON THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IS NO EXCEPTION. IN RELATION TO THE AFOREMENTIONED, THE CONTRIBUTIONS PROVIDED BY THE IMPLEMENTATION OF SOCIALLY RESPONSIBLE STRATEGIES HAVE BEEN EVIDENCED. THE PURPOSE OF THIS RESEARCH IS TO DESCRIBE THE PERCEPTION OF RETAIL CONSUMERS ON CORPORATE SOCIAL RESPONSIBILITY IN THE MAULE REGION, CHILE. A QUANTITATIVE
SELF-ADMINISTRATION QUESTIONNAIRE IS USED, AN EXPLORATORY FACTOR ANALYSIS IS APPLIED, AND DESCRIPTIVE STATISTICS AND DISPERSION ARE DETERMINED, TO FINALLY DEVELOP AN INFERENTIAL ANALYSIS ACCORDING TO THE SOCIODEMOGRAPHIC CHARACTERISTICS OF THE CONSUMERS. STATISTICALLY SIGNIFICANT DIFFERENCES ARE FOUND ACCORDING TO AGE GROUP AND EDUCATIONAL LEVEL, WHICH CONTRIBUTES TO THE DESIGN OF SOCIALLY RESPONSIBLE STRATEGIES. FUTURE INQUIRIES NEED TO CONSIDER INTERNAL AND EXTERNAL STAKEHOLDERS. FINALLY, IT IS IMPORTANT TO EXPLORE AND COMPARE POPULATIONS FROM DIFFERENT COUNTRIES IN THE REGION IN SEARCH OF A BETTER UNDERSTANDING OF
THE OBJECT OF STUDY.
