Publicación:
PERCEPTION OF RETAIL CONSUMERS ON CORPORATE SOCIAL RESPONSIBILITY IN THE MAULE REGION

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dc.creatorOMAR EDUARDO ACUÑA MORAGA
dc.date2023
dc.date.accessioned2025-01-10T15:40:13Z
dc.date.available2025-01-10T15:40:13Z
dc.date.issued2023
dc.description.abstractCONSIDERATION OF PERCEPTIONS, ATTITUDES, PREFERENCES AND BEHAVIOR OF WOMEN?S AS A RESEARCH SUBJECT IS LIMITED FOR VARIOUS HISTORICAL, SOCIAL AND CULTURAL REASONS. IN THIS SENSE, RESEARCH ON THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IS NO EXCEPTION. IN RELATION TO THE AFOREMENTIONED, THE CONTRIBUTIONS PROVIDED BY THE IMPLEMENTATION OF SOCIALLY RESPONSIBLE STRATEGIES HAVE BEEN EVIDENCED. THE PURPOSE OF THIS RESEARCH IS TO DESCRIBE THE PERCEPTION OF RETAIL CONSUMERS ON CORPORATE SOCIAL RESPONSIBILITY IN THE MAULE REGION, CHILE. A QUANTITATIVE SELF-ADMINISTRATION QUESTIONNAIRE IS USED, AN EXPLORATORY FACTOR ANALYSIS IS APPLIED, AND DESCRIPTIVE STATISTICS AND DISPERSION ARE DETERMINED, TO FINALLY DEVELOP AN INFERENTIAL ANALYSIS ACCORDING TO THE SOCIODEMOGRAPHIC CHARACTERISTICS OF THE CONSUMERS. STATISTICALLY SIGNIFICANT DIFFERENCES ARE FOUND ACCORDING TO AGE GROUP AND EDUCATIONAL LEVEL, WHICH CONTRIBUTES TO THE DESIGN OF SOCIALLY RESPONSIBLE STRATEGIES. FUTURE INQUIRIES NEED TO CONSIDER INTERNAL AND EXTERNAL STAKEHOLDERS. FINALLY, IT IS IMPORTANT TO EXPLORE AND COMPARE POPULATIONS FROM DIFFERENT COUNTRIES IN THE REGION IN SEARCH OF A BETTER UNDERSTANDING OF THE OBJECT OF STUDY.
dc.formatapplication/pdf
dc.identifier.issn0378-1844
dc.identifier.urihttps://repositorio.ubiobio.cl/handle/123456789/13108
dc.languagespa
dc.publisherINTERCIENCIA
dc.rightsPUBLICADA
dc.titlePERCEPTION OF RETAIL CONSUMERS ON CORPORATE SOCIAL RESPONSIBILITY IN THE MAULE REGION
dc.typeARTÍCULO
dspace.entity.typePublication
ubb.EstadoPUBLICADA
ubb.Otra ReparticionDEPARTAMENTO DE GESTION EMPRESARIAL
ubb.SedeCHILLÁN
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