Publicación: ENTREPRENEURSHIP AND DESIGN RELATED EDUCATION: NAVIGATING AN UNCERTAIN SCENARIO
Fecha
2020
Título de la revista
ISSN de la revista
Título del volumen
Editor
EDULEARN 20 PROCEEDINGS
Resumen
THE PAPER CONTRASTS THE WORK DEVELOPMENT GUIDELINES ADDRESSED BY UNIVERSITY GRADUATES FROM THE DESIGN SECTOR. THE TERRITORIAL CONTEXT BRINGS DIFFICULTIES, BECAUSE TRADITIONAL MANUFACTURING OR SERVICE COMPANIES POORLY KNOW THE DISCIPLINE. THIS EVEN WHEN DESIGN CAREERS HAVE BEEN TAUGHT FOR MORE THAN FIFTY YEARS IN THE COUNTRY. THE OBJECTIVE OF THIS RESEARCH IS TO KNOW THE PREFERENCE ORIENTATIONS OF ENTREPRENEURS, AS WELL AS THE EFFECTIVENESS OF THEIR STRATEGIES TO STAY IN THE MARKET. THIS INFORMATION IS USEFUL TO KNOW THE PERSPECTIVE OF THE COMPANIES AT THE TIME OF THEIR FOUNDATION, AS WELL AS THE ADAPTATIONS OF THEIR STRATEGIES. THE STUDY IS CARRIED OUT ON TEN COMPANIES, OVER A PERIOD OF THREE YEARS. THE METHODOLOGY CONSIDERS AN IDENTIFICATION OF THE COMPANIES, THEIR CLASSIFICATION INTO TYPOLOGIES ACCORDING TO THE SERVICES THEY PROVIDE, DIAGNOSIS RELATED TO DESIGN MANAGEMENT, FOLLOW-UP THROUGH MEETINGS AND GUIDED VISITS TO COLLECT INFORMATION SYSTEMATICALLY. THE RESULTS SHOW LARGE DIFFERENCES IN INCOME AND A STRONG INFLUENCE OF MACROECONOMIC VARIABLES. IN ADDITION, KNOWLEDGE OF ADMINISTRATION AND ACCOUNTING, AS WELL AS OF SOCIAL NETWORKS TO DISSEMINATE THE COMPANY'S VALUES, ARE RELEVANT FACTORS OF SUCCESS. THE HIGH DROPOUT RATE OF COMPANIES IN THIS PERIOD IS VERIFIED, AFTER MULTIPLE ATTEMPTS TO REINVENT THEIR SERVICES. DIFFICULTIES ARE OBSERVED IN OBTAINING HIGHLY QUALIFIED PERSONNEL, WHICH IMPLIES A HIGH TURNOVER OF EMPLOYEES. THE SCENARIO FOR THESE VENTURES IS UNCERTAIN, DUE TO A POOR DESIGN CULTURE BY POTENTIAL CLIENTS AND THE ENVIRONMENT IN GENERAL
Descripción
Palabras clave
Entrepreneurial culture., Design, Competitiveness
